Cosmococa 5 Hendrix War, 1973
Rio de Janeiro, 1937-1980
Belo Horizonte, MG, 1941; lives and works in Rio de Janeiro
Cosmococa 5 Hendrix-war, 1973
While living in New York in the early 1970s, Hélio Oiticica collaborated with filmmaker Neville DAlmeida to create groundbreaking installations that he termed quasi-cinemas. Those pieces transformed slide projections into spatial installations, to immerse viewers in multi-sensory experiences. The quasicinemas are a culmination of Oiticicas career-long effort to draw the spectator into the center of his art, and to create something that is as much an event or process as it is an object or product, a challenge to the traditionally passive relationship between the artwork and the audience. Oiticica and DAlmeida developed five quasi-cinemas entitled Block-Experiments in Cosmococa. The installations consist of slide projections with specific soundtracks using photographs of cocaine and drawings on book and album covers by Jimi Hendrix, John Cage, Marilyn Monroe, and Yoko Ono, amongst others. The use of cocaine, discussed extensively and theoretically by Oiticica in his writings, was both a symbol of resistance against U.S. imperialism and a reference to counterculture.